Pampers’ breakthrough new Dry Max diaper is 20% thinner and way more absorbent than its predecessor or the competition in tests, leading Procter & Gamble Co. executives to hail it as the iPod of baby care. But a vocal group of internet critics compares it to another marketing milestone: New Coke.
– Marketing: P&G Dry Max Diaper Drubbing Offers Lessons - Advertising Age - News
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POSTED Monday January 18th
About Me
I live a simple life in Columbus, Ohio. I have an awesome husband, the best dog ever, and amazing family and friends that make me laugh everyday. I am a user experience designer at Lextant. I'm a technophile, feminist, TV and movie lover, and an organization and uncluttered enthusiast. I'm also really into maps and wayfinding.
